Nowadays, a global pandemic, racial justice protests and school walkouts for climate change are accelerating the Purpose revolution that was already underway. A new generation calls for more from government and business, urging them to come together and build a more just and sustainable society.
The days of simply writing a charity check are over. Consumers are educated, motivated and savvy. They demand that companies that take meaningful action with Enviroment and Local Communities.
Customers are far more likely to prefer organisations that have similar views or beliefs as their own.